A number of significant stories engage social media, Facebook user
Snapchat to lure Instagram, President of the United States communicated
official policy positions within 140 characters and Apple announced
plans to change the way we interact with our mobile devices.
Next year, social media is poised to make even more disruption as a number of advances in new technologies go mainstream, and as social norms related to social media change.
Here are the top 6 social media trends to prepare as 2018 is near.
For example, it is conceivable that a Snapchat or Instagram soon will support the filter that allows the user to take a selfie with a friend or celebrity that is projected through augmented reality. Similarly, the brand can project their products immediately into the House social media users through special filters.
More than 90 percent of marketers who are using influencer marketing strategy believes successful. Companies like the North Face, Hubspot and Rolex are using influencer social media based marketing strategy to connect with new audiences and increase engagement with the audience.
This year we see that the brands that choose to traditional advertising strategies striving to connect to social media users. The next year, it is likely that more brands will embrace the influencer marketing as a way to connect with audiences that tend to ignore traditional strategies.
A recent study conducted by Goldman Sachs concluded that Generation Z was more valuable to most organizations than millennials. Today, the oldest Gen Zers are 22 years old. They are just beginning to enter the labor force, and will have increased buying power for some time.
Brands will begin to recognize this, and will shift their social media strategies accordingly. Expect great investment in platforms loved by Gen Zers like Snapchat and Instagram.
Brands will begin to recognize this, and will shift their social media strategies accordingly. Expect great investment in platforms loved by Gen Zers like Snapchat and Instagram.
GORUCK, a backpack manufacturer and the organizer of extreme endurance events, is one example of a medium-sized brand that has grown its reach by live streaming compelling content on Facebook. Thousands of followers tuned in to watch 48-hour coverage of a recent endurance race.
In 2018, more brands will begin to realize the power of live streaming, and will incorporate it into their monthly content plans.
Possible changes to Twitter include selling the company to private investors, changing the platform to include some subscription element and/or revamping Twitter advertising options, which have fallen behind other platforms.
Next year, social media is poised to make even more disruption as a number of advances in new technologies go mainstream, and as social norms related to social media change.
Here are the top 6 social media trends to prepare as 2018 is near.
1. Rise of augmented reality
The first time the event was held at the theatre of Steve Jobs, Apple announced iPhone and iPhone X 8. Both devices combine new chip that allows the phone to provide the user with an amazing experience augmented reality. While augmented reality will have an impact on mobile gaming, it is possible that social media platforms will find ways to incorporate new technology as well.For example, it is conceivable that a Snapchat or Instagram soon will support the filter that allows the user to take a selfie with a friend or celebrity that is projected through augmented reality. Similarly, the brand can project their products immediately into the House social media users through special filters.
2. Increasing popularity of Instagram Stories
More than 200 million people use stories Instagram every month, which is more than 50 million more than those who use Snapchat--and Instagram story just one year! At this level, almost half of all users will be using the final story Instagram 2018. This means that brands that are interested in connecting with Instagram users should take the time to master Instagram story.More than 90 percent of marketers who are using influencer marketing strategy believes successful. Companies like the North Face, Hubspot and Rolex are using influencer social media based marketing strategy to connect with new audiences and increase engagement with the audience.
This year we see that the brands that choose to traditional advertising strategies striving to connect to social media users. The next year, it is likely that more brands will embrace the influencer marketing as a way to connect with audiences that tend to ignore traditional strategies.
A recent study conducted by Goldman Sachs concluded that Generation Z was more valuable to most organizations than millennials. Today, the oldest Gen Zers are 22 years old. They are just beginning to enter the labor force, and will have increased buying power for some time.
Brands will begin to recognize this, and will shift their social media strategies accordingly. Expect great investment in platforms loved by Gen Zers like Snapchat and Instagram.
3. Focus on Generation Z
A recent study conducted by Goldman Sachs concluded that Generation Z was more valuable to most organizations than millennials. Today, the oldest Gen Zers are 22 years old. They are just beginning to enter the labor force, and will have increased buying power for some time.Brands will begin to recognize this, and will shift their social media strategies accordingly. Expect great investment in platforms loved by Gen Zers like Snapchat and Instagram.
4. Increasing brand participation in messaging platforms
Over 2.5 billion people use messaging platforms globally, and yet brands are still primarily focused on connecting with consumers on pure social networks. In 2018, expect brands to invest more time and money in connecting with consumers on messaging platforms. Artificial intelligence, voice assistants and chatbots will enable brands to offer personalized shopping experiences on messaging platforms like Messenger, WhatsApp and Kik.5. Expansion of live streaming
What was once a novel gimmick has become a mainstream part of social media. Today, brands big and small have started using live streaming to capture the attention of followers.GORUCK, a backpack manufacturer and the organizer of extreme endurance events, is one example of a medium-sized brand that has grown its reach by live streaming compelling content on Facebook. Thousands of followers tuned in to watch 48-hour coverage of a recent endurance race.
In 2018, more brands will begin to realize the power of live streaming, and will incorporate it into their monthly content plans.
6. Rethinking Twitter
Twitter has failed to grow followers significantly in 2017. In fact, LinkedIn, Facebook and Instagram all have more social media followers. This year, Twitter also lost access to streaming NFL games (Amazon won the rights). In 2018, it is likely that Twitter leadership will aim to rethink how the platform operates.Possible changes to Twitter include selling the company to private investors, changing the platform to include some subscription element and/or revamping Twitter advertising options, which have fallen behind other platforms.
EmoticonEmoticon